Artistic Show-Cards: How to Design and Make Them

23cm x 15cm. vii, 254 pages, illustrations, some colour. Quarter red cloth, green cloth boards, worn gilt lettering, no jacket.

Textbook containing detailed how-to instructions for designing and making ‘show cards’ – cards with advertising on them used in a store to attract the attention of customers to a particular item or sale. It was part of a course for students of the International Correspondence Schools. There are 254 detailed instructions, 37 of these in colour. Main topics covered include pen lettering, brush lettering, show-card designing and colour schemes, and commercial show-cards. A fascinating source book for contemporary design and/or advertising students interested in calligraphy, typography, and hand-drawn lettering techniques.

Motting, rubbing, dampstaining, and wear to cloth. Rear board pierced in two places, but not through paste-down. Minor foxing and soiling. Previous owner’s signature. Good Condition.