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Winfield and Australia: Together Since 1972 / Brand Manual …anyhow*
Read MoreJackie Blackledge
[Sydney]: British American Tobacco Australia, 2011.Privately produced brand manual chronicling the marketing of Winfield cigarettes in Australia, featuring Paul Hogan’s iconic advertising campaigns. Created by the Sydney office of global marketing agency G2 and issued privately for BATA employees in a very limited run. Unrecorded in Trove or OCLC. “Winfield was the first brand to say to Australians that it was okay to be Australian, that , in fact, it was preferable. As a result, Aussies loved it, they quickly drove Winfield to an 8.4% share in the first year; a never-before-seen result in an industry where getting a 0.5% share was an excellent achievement for a new brand.” (from page 24) The same page also featuring a 1983 photograph by Rennie Ellis, Two Couples.
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Tobacco and Alcohol
AU$100.00 Read MoreAdd to cartJohn Fiske
New York: Leypoldt & Holt, 1869.I. It Does Pay to Smoke. II. The Coming Man Will Drink Wine. A defense of drinking and smoking. The first book of American philosophy and historian John Fiske (1842-1901). This copy with the bookplate of Daniel Edwards Kennedy.
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Cigars & The Man
AU$200.00 Read MoreAdd to cartCharles Graves
London: Martins, No date.Who are the men who smoke cigars? Successful men according to this promotional piece by Martins Cigar Shippers of Picadilly. More than mere promotional puff, Graves provides tips to the new smoker, and outlines histories and traditions of the practice. A lengthy Q&A section is followed by a colour supplementary of Martins cigars according to Graves’ seven classifications. Order form with envelope laid in, together with an autographed typescript letter dated 2nd December, 1938 from the firm’s sales manager on Martins letterhead.