Dian Hanson’s: The History of Men’s Magazines (Volume 3): 1960s at the Newsstand
Reprint.
28cm x 22cm. 460 pages, colour illustrations. Quarter imitation leather, pictorial matte papered boards. Text is multilingual, English, German, and French.
“Around 1960 Hugh Hefner began exporting Playboy. It was an immediate success overseas and by mid-decade most of Europe had adopted the Playboy blueprint for its own men’s magazines. From France came Lui, from Italy Playmen. England made King, Germany Eden. The only serious challenge to Playboy’s dominance came when Penthouse from newly hip London in 1965, taking the grittier stance of the Rolling Stones to Playboy’s Beatles. From 1966 on Penthouse was copied regularly as Playboy, resulting in English Mayfair and Men Only and Italian Excelsior, Men, 10 and numerous others. Italy was especially taken with the Penthouse model, since publisher Bob Guccione was a paisano himself, but even Germany’s most venerable men’s magazine, Er, eventually restyled in Penthouse hipster mode. Soon these “lifestyle” men’s magazines, those that covered fashion, food, travel and entertainment as well as sex, were the only titles available on European newsstands. Playboy’s overseas influence was a stunning victory for Hefner, but it came at the expense of the more culturally distinctive magazines made in France, Germany and England prior to 1960.” (from introduction)
. New Book.
$125.00 AUD
4 in stock