The Greatest Direct Mail Sales Letters Of All Time

Richard S. Hodgson

Chicago

:

Dartnell Corporation

,

1995

.
Revised Edition.

29cm x 22cm. xi, 548 pages, black and white illustrations. 1 floppy disk. Illustrated glossy papered boards.

“Why they succeed. How They’re Created. How you can create great sales letters, too!” Everything you need to know to write successful direct mail solicitations. Includes detailed guides and “100 of the best direct mail letters ever written.” Includes floppy disk.

Very minor bumping to corners. Very Good Condition.